I am a big fan of automatic watches. I wear one, and I love the sheer love, quality and craftsmanship that goes into making these timepieces.
Seiko, particularly Grand Seiko, is a brand which I admire but would not buy at the moment. It isn’t the price tag, but rather it is the choice of font type chosen for its name logo and the use of Roman numerals on some of their timepieces. Simply, it isn’t modern. It says 20th century. And it says wear a suit. I’m living in the 21st century and I wear jeans more often than anything else.
One might not think of font type as important, especially when it is on a watch, but it does. It needs to match the rest of the watch as well as the body to which it is attached. To me, the font type on the Grand Seiko needs an desperate update.
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While some fonts are classic like the Breguet Arabic numerals and can be used still today Seiko and Grand Seiko need to change theirs.
Not an easy task to redesign a logo for an entire company.
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Yes exactly. I know this has been written four years ago but I am so glad I‘m not the only one who feels this way about the font. I would absolutely love to own a spring drive Grand Seiko for it being an engineering marvel but the font is a total deal braker for me.
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