Typography, horology and Grand Seiko

I am a big fan of automatic watches. I wear one, and I love the sheer love, quality and craftsmanship that goes into making these timepieces.

Seiko, particularly Grand Seiko, is a brand which I admire but would not buy at the moment. It isn’t the price tag, but rather it is the choice of font type chosen for its name logo and the use of Roman numerals on some of their timepieces. Simply, it isn’t modern. It says 20th century. And it says wear a suit. I’m living in the 21st century and I wear jeans more often than anything else.

One might not think of font type as important, especially when it is on a watch, but it does. It needs to match the rest of the watch as well as the body to which it is attached. To me, the font type on the Grand Seiko needs an desperate update.

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