Shrinkflation

We are such masters at deception and self-delusion.

Until now there wasn’t a word for this trick – shrinkflation – of making things smaller while selling it to you at the same price as before. We knew about it as manufacturers (they all do it). And as consumers we notice it but forget about it seconds later.

This is why I dislike economics because it is dishonest in its methods.

I’ve said similar things about money and value before. It is easy to pull wool over the consumers eyes with visual trickery.

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