Words are not things but semi-things. Their age matters not. The size of the fonts changes nothing of their meaning. And whether it is serif or san-serif will not make a single difference (apart from functional sustained legibility).
In other words, words have little to no properties. The font’s colour means nothing, unless it is an art t-shirt from that now-defunct Oxford Street shop in Sydney that read “blue” in red letters. Read the word out loud and the colour no longer has any meaning. This is word play in written form. The medium is the message as someone once said.
In Japan more people say the name King&Prince more than any other name right now (my daughter included). But nothing changes about the group. The group is still made up of six people no matter how many times one invokes the name. ‘Popularity’ means something else other than physical quantity. We may count the number of times in it is mentioned in the media or searched for on Google. Nothing changes the fact that they are ordinary people that bleed when pricked or cry when they are emotionally down.
My point is, words are not the same thing as the things or non-things they represent. Not only are they separate to the things/non-things they represent, their characteristics (if they can be characteristics at all) are different as well.