Think about “money” for a moment – a $1 dollar note cost about the same amount of money to make as a $100 dollar note. Yet we think one is worth $1 and the other $100, even though they cost the same to make. Today governments, businesses, society and culture has pushed us to think in terms of money and not allow for a possibility of any other kind of value system.
This kind of “artificial” measurement has somehow warped our values replacing them with a dollar sign, where even our children or our wives can be priced. Not surprizing really when innocent words like “priceless” can be enlisted by literally anyone to (mis)represent values and be made to lose any real meaning.
But language has been used to deceive us for a long time. They used to call it rhetoric. Politicians, in general, speak this way, as do business. One reason is because speech is not seen as deceitful like action. But it should be, because speech is in itself an action.
I am sure you have your own list of speech/acts which you have seen though as being designed to be deceitful. I am particularly cautious about discourses by politicians and entrepreneurs, because they are really looking out for themselves and not for us.
But it is possible to have other values, values other than those that others want you to have. And it is easier to hold these values once you see through the discourse for what it is.